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Nike x Footlocker present “I Am The Rules”

Ad agency of the moment Weiden + Kennedy has caught my attention with this new ad creative. Normally my eyes are never drawn to the TV but I caught this one by chance (or naybe just because it works). The ad features a pumping backing track by Peter Fox called Alles Neu (incase you wanna add that to your itunes library). Anyway this ad was created for both Nike and Footlocker who I’ve both worked with in the past for a similar campaign. The ad is a bit of a nonsense featuring relatively unknown sports stars with a big future ahead (Andrey Arshavin, Marouane Chamakh and Chuka Stefano Okaka) all wearing the fresh new Footlocker exclusive colourway Air Max 90′s. The kicks are once again exclusive to Europe and limited to certain stores. Check out the vid below! x

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BUTTOCKS by Ruth Hogben (NSFW)

Amazing! I saw this on Yimmy’s and couldn’t help myself. I was fascinating and I think you’ll be fascinated too. Just dont look at it at work! Produced for the Fashion Body project on SHOWStudio, a website headed by Nick Knight. Directed and shot by Ruth Hogben; Styling by Ellie Grace Cumming. Performed by Esme Bianco and Valeria Dragova.

Amazingly simple work but so impactful!

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The Toxic Avenger – N’Importe Comment (Video)

The most Badass awesome video I’ve seen since Kanye West’s Power and completeley reflects a conversation i was having with mates at a pub. This is N’Importe Comment by The Toxic Avenger. Video and pictures speak for themselves. Directed by David Tomaszewski and Guillaume Le Gronte. Production Published by Olivier Chini of 10h08 and Produced by Emmanuel Reyé. If [...]

Coca-Cola 2012 Concept

I found this Coca-Cola concept can on my travels around the nettage. Just thought you’d like it!! Dzmitry Samal is a Cself coined ‘contemporary designer ‘with 7 years of international experience and loves to creat concepts like these. Coca-Cola… I petition … please get together with this guy, this would be awesome for London 2012 [...]

Raphael Vicenzi – Digital x Waterpainting Fusion

Some skills just come naturally by birth and practice and Raphael Vicenzi is just one of them. Straight out of Brussels he uses an unusual style of naturally colourful digital illustration fused with watercolours. He is actually so skilled that he frequents Computer Arts hence why some of you might think its familiar. Share

Cinelli x Mike Giant Ram 2 Collab

Old news to me, but didnt get round to dropping this last time. Nevertheless still worth the droppage here on the network. This guy Mike Giant is a cult legend – I cant say I heard of him before i saw this elsewhere though. Anyway cleverly Italian cycling co. Cinelli has collab’d with Giant to create [...]